Occasionally it’s a good idea to step back and refresh, steadily look at your habits. After all, the world around you is ever-changing, so why should your habits remain the same? This change is executed to everything in our daily life as well like health, life, relationships, eating, communication, work etc. For digital marketers and SEO experts, this holds especially true.
Seven years have passed since Google rolled out its Panda update, and it has consistently sought to improve the search experience by introducing more algorithm changes. Being attached to the same SEO routines when the nature of search is changing makes no sense. If you have seen a drop in your rankings recently, it’s the time to re-evaluate your SEO habits. Find below some of the practices to be avoided as an SEO Expert.
Assuming the SEO view never changes
Search engine optimization is an ever-expanding sphere. The idea that worked completely well a few years ago may also negatively affect your website’s rankings today, but also put the system in danger of Google penalties. And this is clearly not the result you are after.
Being an SEO specialist means staying up to date and in tune with impending changes. This may seem pretty truthful, yet there is always someone who needs to be reminded. By failing to stay on top of things and updating your approach, you are getting nowhere with your current SEO strategy and are perhaps falling behind. Probably, it’s not too late to turn things over.
Ignoring website’s technical issues
People develop habits by doing things in a periodic way, and habits form without our awareness. As an SEO expert, if you never stress about technical issues that appear or exist permanently on a website, you may be unfamiliar with what exactly is hurting the rankings.
It will be like throwing all your efforts into constructing a strong linking profile or creating the best content possible, but this may not be sufficient. All your attempts to reach the top will be in useless unless you address technical defect, which is literally what affects your website’s performance in search in the first place.
Be concerned about your website’s loading time, redirects, broken links, duplicate content, mobile errors, sitemaps and robots.txt.
Creating SEO friendly content
You cannot do SEO without content. However, that does not mean you can do SEO with just any sort of content. If your website includes a blog, you should make the most use of it by providing value to your potential readers which avoids the bad SEO Habit. Your main aim here is to spot yourself as an authority whose thoughts and insights provoke engagement among your website’s visitors.
Once you stop miscalculating the intelligence of search engines, break the habit of producing poor content and seek for reader satisfaction, your website will be rewarded with the rankings it deserves.
Focusing search engines before users
It may seem like an easy thing that SEO is all about winning the highest in the SERPs by satisfying search engines and their algorithms, but this often leads to a misguided approach to SEO. Some SEO specialists forget why search engines were designed in the first place – to provide the needs and interests of searchers in the best possible manner.
Today, search engines no longer tackle just to provide the most relevant results, but also to match user intent more accurately. The aim of SEO has always been about pleasing users and not search engines.
Trying to influence rankings
Search engines have detected and have avoided the most of the black hat SEO techniques or bad SEO habits, but some still some people use tricky SEO tactics thinking these are effective. It is only a matter of time before search engines find out they are being tricked and penalize those violators.
Give importance to Reader-oriented content, keyword intent and genuine backlinks. Websites that focus on these elements of contriving practices are recognized by search engines as respected and trusted resources that have earned their reputations by playing fair.
Finally be aware while doing SEO and stop bad SEO habits as search algorithms are growing wise and improving the updates evolving daily. As an SEO expert, you should develop the habit of being update what is new in SEO, leaving the old habits behind which are no longer effective.