Functioning enormous content marketing action with no proper interlinking strategy in place will limit the spread of link authority throughout your website.
Audit your own interlinking structure to make sure you aren’t preventing a blog post from being crawled or receiving link juice. This is not only bad from an SEO aspect, but also from a business point of view. Content that is not properly interlinked may not live up to its full organic ranking potential — or be found easily by users.
Find below some of the best practices you can follow for internal linking.
Uses of Interlinking
A refined internal linking structure provides SEO and user experience (UX) value for the website. Some of the highlights of internal link uses are:
- It Opens pathways to web pages previously which were less accessible to search engine spiders.
- Helps to organize web pages exactly based on the keyword used in the link’s URL and anchor text.
- Improves user navigation by providing additional ways to interact with your site.
- Helps anchor text keywords to care user intent.
- It helps to pass “link juice” between web pages.
- Helps to communicate your important web pages to search engines.
- Helps your promotional campaigns by visibly featuring links on a home page or next to content.
Definitely, there are details of links that search engines can’t determine such as
- Links in web pages that are disallowed in the robots.txt file.
- Links in search bars or submission fields can’t be determined.
- Links in embedded plugins, such as Java or Flash.
- Links on web pages with more than 150 links.
User experience (UX)
Setting to the side wall of the SEO value of internal links, interlinking is valuable to your User experience (UX). A sharp interlinking structure should feature a drop-down menu and navigation bar with links to relevant topical content to satisfy user intent.
Adding clear labels for each link boost further website interaction, which also has lots of SEO value. Not only does this increase user exist time and session length, but the longer a user stays on your website, the more likely he/she is to complete the desired conversion.
Just think you are landing on an awesome web page from a referral traffic source and a day later trying to find it. Sadly, without optimized anchor text in the URL or deep links to index the page properly, it may be impossible to find it through direct traffic methods, which is frustrating.
Internal links will not have a straight hit on Google’s algorithm, like backlinks. Else they do increase the flow of backlink authority that circulates from one page to another.
New blog articles are born with virtually no authority or recognition. Along with a deep link from the home page or a cornerstone page, you instantly transfer previously earned authority to that web page. That piece will be indexed faster and rank higher as a result.
Your internal linking structure should follow the formation of the pyramid. In which home page should be at the top. Directly beneath there should be category pages that deep-link to related blog or product pages. All pages directly within one link of the home page will be recognized as the most important to search engines.
The goal is to reduce the total number of links that arise between a web page and the home page. Influence your home page’s authority to spread link juice evenly all over your site, and position web pages to rank highly.
This leads us to the importance of navigation bars and menu functionality.
Content is not simply a clever place to insert internal links for indexation, but they also benefit our site’s UX. By placing a link in a piece of content helps you serve as a source material and communicates to readers that you can stop reading to gather more information “here.”
Bolding content links make them visually stand out from the rest of the content and attract users to click on them. Link to relevant keywords because irrelevant links will upset your User Experience (UX) and result in bounces.
You should make sure that your web page contains no broken links. In that case, redirect those links to relevant web pages. It’s also important that your web pages must load fast to have positive user experience and to avoid high bounce rate.
Hyperlink page positions
Within lower authority pages, it’s not necessary to link back to your homepage or contact page within the content. It will not pass “link juice” nor will it promote a positive UX. It is good to link only to other relevant posts here.
Footer links and sidebar links should link to related content or product pages. As long as a link to a cornerstone page in your footer will not be less valuable than placing it in a navigation bar.
Placing links at the end of articles or on a sidebar to related web pages will excite users to keep interacting with your website. This supports positive user signals to Google, which may obliquely affect website and page rank.
One of the best ways to get index your content soon is to place link tags or keyword tags on content that will communicate to search engines the topic of that landing page. Improve your SEO with user-friendly interlinking technique
The important part of Link-building 101 and Internal Linking 101 is relevancy. You have to optimize all anchor text to reflect the title or topic of the landing page being linked to. Linking irrelevant anchor text for a link will qualify your website as spam.
Be sure to create keyword variations for your anchor text structure. Regularly using the same anchor text for each link could qualify as spam and, if used for different landing pages, will result in keyword cannibalization.
Influence your keyword research, and conduct a link audit to identify areas of content where relevant internal links can be placed. Ideally, you may require around three internal links for a piece of content, at least — perhaps more, depending on the word count.
The point of optimizing your call to action is to maximize your rate of conversion. A Call to action button should be big and bold and should be optimized for each device. Make sure your CTA is observable from the background.
At the end, you want your CTA to be present on each web page so that users are always one or two clicks away from creating a conversion.
If you don’t require the search engine to count the link flowing through a specific web page, then you can place a rel=”nofollow” attribute on your link tag. These are commonly used in links found in comments and user-generated content to protect against spam penalties.
Unfortunately, this tag can sometimes cause an opposite effect and limit the authority flowing through other pages directly linked to that page.
When we think of link building, we often ignore the User experience and SEO value of building out our own internal link structure. While backlinks are an important part of SEO, their effects can be deepened through a refined internal link structure that spreads the wealth evenly throughout your site.