As you know most of the time searches are done on a cell phone, Hence it’s important to think about Mobile SEO strategy as well. These days online marketing campaign has to target mobile users. Our highly-connected world has enabled people to search and view websites while on the go from different media.
This means that if your website isn’t optimized for mobile habit, you’re losing leads, sales, and conversions. Be happy to optimizing your site as it is easy. Here are some mobile SEO tips to boost your site’s visibility on cell phones.
- Find how Mobile Friendly Your Site Is…
Before making any decisions as to a way forward for mobile SEO, you’ll need to know where you stand.
By using the Google tools to test the mobile usability factors of your website like the use of plugins, content size, uses of flashes, font sizes, viewport width, the positioning of page elements.
The report results can be used to plan your next moves. You may need to redesign your website for smaller screen usage. Or you have to optimize content and remove certain plugins.
- Using Responsive Design for the website
This is one of the best mobile SEO tactics. The design used should approach response to a user’s platform, screen size, and orientation. Following, your website is more likely to load for a larger number of users.
As the Responsive design is all encompassing and will deliver the best user experience for cell phone users.
- Concentrate on Page Load Time
For mobile users, there’s nothing can be worse than a slow website. Mobile users always expect that the pages to load within 3 seconds or less. If it delays more than 3 seconds, 53% of users will abandon the page. As slow pages may affect your leads, sales, and conversions you have speed up your website.
To speed up your web pages follow these tips:
- Remove the unused script
- Try to minimize HTTP requests
- Compress the files
- Enable browser caching
- Optimize the images
Page load time is a major factor in the success of your website.
- Concentrate on Local Searches
Local SEO is another major factor of mobile optimization. Mobile users usually search for products and services in their area. Which means that your website needs to be optimized for local searches as well.
The easiest ways to do this is to include state and city names in your content. This includes meta descriptions, title tags, and H1 headings. Apart from onsite content, offsite content is also important.
To build your company’s visibility, you should create a Google My Business Listing. Which is a free service, it allows Internet searchers to locate your business as well as check customer reviews and view images easily. It is also useful if you create a Google Maps and Google+ page as well.
- You have to get involved in Social Media sites
As the use of social media sites on mobiles is growing day by day. Getting involved in social media is very important if you want to grow your company’s brand and reputation. This mobile SEO strategy allows you to engage with potential consumers along with existing customers.
Use facebook to share your company’s information and updates. Twitter is the ideal platform for holding hashtag contests. Keep engaging in conversations and campaigns in social media pages this keeps your company’s name relevant.
- Start to Optimize the Mobile Keyword Searches
The days of text-based Internet searches have been decreased. Instead, consumers are more likely using voice-based searches these days. 41% of mobile users have switched to voice search. It’s much more comfortable to ask Google to find a local business for you.
With mobile keyword optimization, you have to target on voice search-friendly keywords. As customers have adapted more voice search technologies, website content will have to keep up.
To make your website voice search friendly you have to Optimize using conversational search queries, Use structured data markup, Create FAQ page.
The voice search trend will not go away anytime soon. Your business will have to focus on voice search optimization to stay ahead of competitors.
- Consider Using Accelerated Mobile Pages (AMP)
These script libraries are reduced and load faster than standard libraries. For extra speed, the pages are cached in the cloud. Script and caching techniques combined enable an under a second page load time.
Other benefits of using AMP including improved search engine ranking as well as increased visibility. While this initiative is still evolving, now is a good time to benefit from it.
The importance of mobile SEO cannot be enhanced. Mobile users will return to your website more frequently return if they have a good experience on your website. But, optimizing your website for mobile use requires time and effort.
If you are finding it hard to find the time, Rhino IT Solutions is here to help. We offer a variety of services, including web design, Graphic Designing, and SEO. We embrace creating connections with the target audience to drive your company’s success. Contact us today to know how we can help you.