Targeting new customers has become much more complex these days. With new platforms and channels still upcoming, consumers have numerous choices and are demanding greater attention from brands.
The concept called “multi-channel digital marketing” has gained popularity among digital marketers.
So here’s the updated multi-channel digital marketing techniques and effective strategies;
Multi-channel digital marketing
“Multi-channel marketing is the implementation of a single strategy across multiple channels or platforms, thus maximizing opportunities to interact with prospective customers,” as mentioned by a digital marketing agency called Emarsys.
As marketers we have to predict how and where our customers might interact with us, giving them a choice, a say in the matter which leads to higher conversions. This requires casting a wide net to manage touch-points and repeating your brand message across various channels but ultimately improves your chance to raise customer awareness and let the message sink in to actually have an effect.
Let’s have a look at a handful of channels that effectively support a large group of touch points and provide your customers with choice in selecting their preferred channel.
Use Social media
The main advantage of social media is that it can be used as introductory for the business as well as targeting for the new customers to increase your sales. Hence make sure that you have your business or agencies running on social Medias too. And also Its very important to focus on content marketing. Hence facebook is a great media to get more visitors to your website which can help to improve your sales. If you want to gain people’s attention through Facebook live or other multimedia ads, it’s important to think about what your target customer might be interested in and then design your content to their desires.
This doesn’t mean that you should advertise all your product right in the article or video from the beginning, but rather choose the topics that might interest the targeted customers and eventually it leads to your product page. Your top priority is to create that first touchpoint which will allow you to start marketing to them through other channels.
Another helpful tool on facebook helps you to increase your sales, especially if you have an e-commerce business that is called as Dynamic Product Ads. This tool helps you to automatically promote your products to people who have signified interest on your website, in your app or elsewhere on the internet,” according to facebook.
You can even upload your product catalog to facebook after setting up the campaign, the social network will handle the rest like targeting the right audience.
Emails are most effective when you are thinking of retargeting your potential customers.
Chances are that by the time someone has provided their e-mail address, you have some idea of what they are interested in and looking for, thanks to your “content marketing” campaign on facebook as discussed above. So designing effective e-mails highlighting their potential points will be a little easier.
PPC or AdWords Campaigns
You can design AdWords campaigns to function at the top, middle, and bottom of your business. At the top, you can create broad match modified campaigns focusing on identifying exactly what keywords audience search for in your space.
As part of your previous campaigns, you can also look for side-by-side keywords of interest that can help you to understand exactly what your audience is looking for.
At the middle of the funnel, you have people who are interested in the products or services you are offering so you serve them the most targeted ads. The normal or traditional AdWords campaigns tend to belong to this stage of targeting. At the bottom of your ideas, you can use AdWords remarketing to continue creating additional touchpoints after consumers have visited your site.
Smart marketers use AdWords and Ad Extensions to include mutual and clickable information right on top of the ad, such as coupons, phone numbers, and text message extensions. Making these marketing tools available right inside the ad can cut down significantly on the number of steps in your sales funnel.
Retargeting potential customers are not restricted to e-mails and Google AdWords. Text messaging or SMS is also one of the ways. This is also an increasingly popular one to lead consumers further down the sales.
Assume that facebook or Twitter ad asked potential new customers to “opt-in,” which they did use their social media accounts. Most of the social networks now require mobile phone numbers when users first sign up. This information will be available to you as well if you are setting up ads through these social networks.
You will now have an opportunity to text your audience and communicate with them. It also provides a much more cozy environment, which could help build trust. You can easily set up text message campaigns with tools like Autopilot and Text Magic. This strategy should be implemented because text message opens are as high as 99% among mobile users.
You Know that none of the marketing tools mentioned above are particularly effective in this day and age if you keep them isolated. Google AdWords leads to customer service conversions, social media can lead to email & text message opt-ins; email, in turn, can be assisted by text messages, which could lead back to customer service.
These consistent brand messaging helps future customers to get a sense of familiarity at every turn of the sales funnel if you are to build a trustworthy relationship with them. Also keeping track of conversion rates between the various platforms will help you the measure success and create a moderately more effective multi-channel digital marketing strategy.