There is a rapid change in the process of how user search, gather and process information methods in their smart devices these days. Most everywhere you, you hear people asking Google assistant or Siri on their smartphones and using Google Home or Amazon’s Alexa to search for data or make commands. People are turning to smart devices for voice search because it’s faster, the answer is read back and you don’t have to type on a small screen.
These new voice search devices and technology make it searches easier than ever for people, by simply asking the questions and get information from their device. This allows a more natural way to interact with machines using a conversational voice. People can now play music, turn on their lights, search for a local restaurant, order products and get information on everything from breaking news to weather with their voice.
Voice search has some additional challenges when it comes to search engine optimization for your website. So consider the following points to optimize your website.
- Mobile friendly: If your website isn’t yet mobile friendly or mobile optimized, get it done first because you’re missing out on an extensive amount of search activity. Due to the increasing amount of voice search, Google has moved to a mobile-first indexing, which means that your site should be accurately represented in a mobile platform and your images and menus can be seen and clicked on.
- Optimize your business locally: The majority of voice search users are looking for “near me” information, such as “hotels near me”, “restaurants near me”, “saloons near me etc”. Hence Make sure that your business is listed on top of high-ranked sites like Google Business and facebook to prompt your listing in local search results. The more current information in your business profile, the more valuable, useful and relevant your website will be to users. Make sure that your listing is complete in “Google My Business” and elaborated so that it must include even the smallest details, like where parking is available to maximize your exposure.
- Keywords generated by Questions: When people are using voice search, most of them tend to ask questions instead of typing in simple words. For example, Instead of “generators to rent”, they might consider asking“how much does it cost to rent a generator?” Use the answers that Public adapts your keywords and find question-based queries. Think in terms like “Where,” “How,” “What,” “Who” and “Why.”
- Frequently asked questions (FAQs). Having an FAQ section on your website is a great way to know visitors what they want from your website and it also allows you to focus on more detailed and lengthy conversational keywords. Generally, these will be the direct phrases that people are using to voice search for information, so including FAQs will accomplish these goals.
With Voice search continued growth over the last few years, it’s here to stay. If you don’t think voice search has had much of an impact on your business yet, it will be likely in very near future. Don’t forget these tactics to put into action; this can poise your business for success in the voice search world.